Business travels at the speed of innovation, and despite the changing needs of this next generation traveler, no hotel or extended-stay has accommodated their emerging expectations around work, connectivity, and socialization. In anticipation of these changes Prodigy Network has introduced into their project portfolio 17John, the world’s first Cotel. As a “living-canvas” the crowd will design the future of hotels and business travel. This will be the first crowdsourcing contest for a commercial building in New York: the Cotel 17John, the first collaborative hotel in the world. It will be an interactive space in which the best and brightest ideas for a modern hotel experience will materialize.